The Artoflivingmatrimony.org is an online matrimonial portal commited to constantly providing matrimonial services (“services”). This Privacy Statement applies to all the matrimonial services operated under Artoflivingmatrimony.org. Since we are strongly committed to protecting your right to privacy, we have drawn out a privacy statement to explain how we collect and use the information you provide to us.
You acknowledge that you are disclosing information voluntarily. By using the website and/or by providing your information, you consent to the collection and use of the information by us in accordance with this Privacy Policy. If you do not agree with the use of your information as described herein, please do not use or access this website.
This electronic platform is being operated and owned by www.artoflivingmatrimony.org This Privacy Policy is published on web site to protect user’s privacy and is directly linked to our Terms and Conditions/Terms of Use.
Our Payment services are provided by third- party service providers, selected after careful due diligence. These partners use secure servers for processing credit card transactions ensuring protection of our user’s credit card information.
Each User/Member is solely responsible for maintaining confidentiality of their User Name and Password and all activities and transactions conducted under their User identity. This includes both any online and off-line transactions using credit/debit cards or such other payment instruments.
Any negligence on the part of the user in safeguarding this information will not render, www.artoflivingmatrimony.org liable in any manner. We assume no responsibility/liability for the improper use of credit/debit cards information or other transactional data resulting from user negligence.
What information you need to give in to use this site?
The information we gather from members and visitors who apply for the various services on our site offers includes, but may not be limited to, contact details such as email address, first name, last name, date of birth, educational qualifications, a user- specified password, mailing address, zip/pin code and telephone/mobile number, educational and professional background information, usernames and passwords, any comments, feedback, posts and/or other content you submit to the service, and along with your interests and communication preferences.
If you choose to register and sign in using a third-party account (such as your Facebook account), the authentication of your login is handled by the third-party, and the Service will collect your name, email address and any other information associated with your third-party account that you agree to share with us at the time you grant permission for your account on the service to be linked to your third-party account.
We do not have control on the credit account with the payment gateway vendor used to pay the fees we charge., However, some additional information, including a billing address, payment information such as a credit/debit card number, credit/debit card expiration date, and tracking information from cheques or demand drafts, is collected by the Payment engine third party.
The service also automatically collects, through our servers and through the use of cookies (small text files sent to your computer), web beacons (also known as clear or single pixel .gifs) and other technologies, information that tells us how you use the service, such as: Internet Protocol ("IP") address used to connect your computer to the Internet; computer, device and connection information, such as browser type and version, operating system, mobile platform and unique device identifier ("UDID") and other technical identifiers; Uniform Resource Locator ("URL") click stream data, including date and time stamp, referring and exit URLs, search terms used, and pages visited or searched for on the service; and for location-aware services, the physical location of your device in order to provide more relevant content for your region.
Cookies are used to store the login information. Cookies are small files placed on your hard drive that will assist us deliver our services more efficiently. You may also encounter cookies or identical/related tracking devices on certain pages of the website that are placed by third parties. Please note that we do not control the use of cookies by such third parties.
How the site uses the information it collects/tracks?
The Artoflivingmatrimony.com collects information from our users primarily to ensure that we are able to fulfil your requirements and to deliver Personalised experience.
With whom the site shares the information it collects/tracks?
The Artoflivingmatrimony.com does not sell, rent, or loan any identifiable information at the individual level regarding its customers to any third party. However, we may share such identifiable information with our associates/affiliates/subsidiaries and such associates/affiliates/subsidiaries may market to you as a result of such sharing. The users who enter into site such as Builders, Agents/Brokers or any individual has provided their contact information for advertisement on our portal then users can contact them at their request through us. Any information you give us is held with the utmost care and security. We are also bound to cooperate fully should a situation arise where we are required by law or legal process to provide information about a customer/visitor. Our Website links to other websites may collect personally identifiable information about you. We are not responsible for the privacy policy or the contents of those linked websites.
We may use your personal information to offer you customised content and individualised personalisation of the service to make it more relevant to your interests and needs, enhance, evaluate and improve the service, its advertisements and promotional campaigns and our products and services and to develop new products and services, identify and analyse usage trends, notify you about changes or updates to the service and our products and services; and to provide you special offers, promotions, surveys and other information about the service as well as products, events and services of ours, our affiliates and non-affiliated third parties such as societies and sponsors relevant to your use of the website. To receive such information, you accept for our terms and condition and privacy policy.
We also may need to disclose your personal information to respond to or comply with any law, regulation, subpoena, court order or other legal obligation, or to enforce and protect our rights and properties, or to detect, investigate and help prevent security threats, fraud or other malicious activity, or to protect the rights, property or safety of our users, employees or others, and if artoflivingmatrimony.org, the service or a related asset or line of business is acquired by, transferred to or merged with another company.
The service may let you post and share personal information, comments, materials and other content. Any information you disclose publicly may be collected and used by others, may be indexed by search engines, and might not be able to be removed. Please be careful when disclosing personal information in these public areas.
The service may allow registered users to access their account information and make corrections or updates upon log in at any time. The accuracy of such information is solely the responsibility of the user. You may also request access to other personal information about you that may be held in the service. If you request to deactivate your account or delete your personal information, we will endeavour to fulfil your request but some personal information may persist in backup copies for a certain period of time and may be retained as necessary for legitimate business purposes or to comply with our legal obligations.
Your personal information may be transferred to other countries for processing. By using the Service you consent to the transfer of information to countries outside of your country of residence, which may have different personal data protection rules than in your country.
www.artoflivingmatrimony.org cannot be held liable for any errors or inconsistencies. However, we take every care to give you accuracy and clarity of the information. www.artoflivingmatrimony.org disclaims any and all responsibility or liability for the accuracy, content, completeness, legality, reliability, or operability or availability of information or material displayed on this web site by the third parties.
Data Retention:
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your data for a longer period in the event of a compliant or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. Data that is no longer required is securely deleted or anonymised.
User Rights under Applicable Law:
Depending on your jurisdiction, you may have the right to:
a) Access the personal data we hold about you;
b) Request correction or deletion of your personal data;
c) Withdraw your consent at any time where processing is based on consent;
d) Object to processing or request restriction of processing;
e) Lodge a complaint with a data protection authority.
To exercise these rights, please contact our Grievance Officer as provided in the Contact section.
Data Security:
www.artoflivingmatrimony.org takes the security of personal information seriously. We employ industry-standard physical, technical, and administrative safeguards to protect your data from unauthorised access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
Do all visitors have to pay?
NO. All visitors to our site may browse the site, search the ads and view any articles or features our site has to offer without entering any personal information or paying money. Some advanced or member-only features may require registration or payment, as specified in our Terms of Use. We reserve the right to update this policy as needed.
How to unsubscribe the membership?
The members are requested to login to the relevant pages to unsubscribe as a member by sending an email to [email protected] with reason to remove profile. The request must be sent from the registered email address associated with the account. Upon verification, the profile will be removed within a reasonable time. Please note that deleted profiles cannot be restored. We reserve the right to decline incomplete or unverified requests.
What happens after account deletion?
Upon receiving a verified request for account deletion, your profile will be removed from public viewing and the membership will be terminated. However, we may retain certain personal data, where required, for a reasonable period of time as necessary for legitimate business purposes, such as maintaining records of transactions, preventing fraud, resolving disputes, enforcing our terms and complying with legal obligations under applicable laws, including but not limited to the Information Technology Act, 2000 and relevant data protection regulations. Such retained data will be securely stored and not used for any marketing or profiling purposes.
User Reactivation Policy
If a member wishes to reactivate a previously deleted account, they must create a new profile by registering again on the Site. Once a profile is deleted, it cannot be restored, and all associated data, preferences, and history will be permanently removed from public access. For security and compliance purposes, the system does not support restoration of deleted profiles.
Platform-Initiated Account Deletion
www.artoflivingmatrimony.org reserves the right to suspend or delete a user account without prior notice in cases where the profile is found to be in violation of our Terms of Use, Privacy Policy, or any applicable law. This includes, but is not limited to, instances of:
a) fraudulent activity,
b) abusive behaviour, including threats of sexual violence or harassment,
c) impersonation or misrepresentation, including concealing physical or mental health conditions that materially affect compatibility or marital life,
d) misuse of information, including collecting, storing, or sharing other user’s personal or contact details without consent, using data obtained from the platform for solicitation, advertising, spamming, or any activity that violates user privacy.
e) uploading objectionable content, including without limitation, obscene, defamatory, or objectionable content,
f) promotion or pursuit of illicit or extramarital relationships,
g) misuse of the platform to harass, manipulate, or exploit other members,
h) engagement in any illegal activities, including but not limited to swindling, cheating, extortion, or cybercrime,
i) prolonged inactivity.
In such cases, users will be informed via their registered email, and any retained information will be processed in accordance with our data retention policy and applicable legal obligations. We may also cooperate with law enforcement or other authorities as required by law.
Can users contact any number of profiles in a single day?
As a paid member of this site, you have the privilege to contact hundreds of profiles. However, there is a specified limit to send 100 messages per day due to fair online usage policy. This cap is intended to maintain a respectful user experience and protect against spam or misuse.
Change of Privacy Policy
We may change this Privacy Policy without notice from time to time based on your comments or as a result of a change of policy in our company. We suggest you to review our privacy policy from time to time/ periodically, so as to see if any changes are made because you will be bound by the most current version of the Privacy Policy in force at the time. Any significant changes that affect your rights will be notified to you through the service or via email, where required under applicable law.
Disclaimer & User Responsibility
While www.artoflivingmatrimony.org takes every effort to provide a secure and reliable platform, we cannot guarantee the accuracy, completeness, legality, reliability, or appropriateness of the content or materials posted by users or third parties. Users are advised to exercise due caution and sound judgment when interacting with other members or accessing third-party links, and to verify details independently before relying on them for matrimonial or related decisions.
www.artoflivingmatrimony.org shall not be responsible or liable for any direct, indirect, incidental, special, or consequential damages, resulting from the use of the platform, including but not limited to loss or misuse of data, identity impersonation, misrepresentation, or disputes arising between users. All users acknowledge that they use the platform and its services at their own discretion and risk. We strongly recommend users adhere to safety guidelines and remain alert while communicating with or meeting others.
Contact Information and Consent-Based Sharing
A - Personal Data Classification
Contact information including mobile numbers, email addresses, and other personally identifiable information (PII) shared by members during registration constitutes Sensitive Personal Data or Information (SPDI) under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and Personal Data under the Digital Personal Data Protection Act, 2023. The Art of Living Matrimony handles all such data with the highest standards of security and confidentiality.
B - Consent-Based Contact Sharing (Mandatory Statutory Obligation)
The Art of Living Matrimony shall not disclose, share, or transfer any member's contact information to any other member or third party without the express, prior, and informed consent of the member concerned, manifested through that member's acceptance of a connection request on the Platform. This consent-based model is not a platform restriction — it is a legally binding obligation under the IT Act, 2000, IT (SPDI) Rules, 2011, and the Digital Personal Data Protection Act, 2023. Any request — from any member, regardless of subscription tier — to bypass this consent mechanism will be declined. Contact details are accessible only to paid subscribers, and solely upon mutual acceptance of a connection request.
C - Data Retention
Member data shall be retained for a period of 3 years from the date of last activity or subscription expiry, after which it shall be securely deleted or anonymized in accordance with applicable law.
D - Member Rights
Members have the following rights in respect of their personal data: • Right to access personal data held by the Platform • Right to correct inaccurate personal data • Right to request deletion of personal data (subject to legal retention obligations) • Right to withdraw consent for data processing (which may result in termination of Platform services)
Requests may be submitted to: [[email protected]]
Child Safety Policy
Child Safety Standards
The Art of Living Matrimony ("Platform") is a matrimonial platform owned, operated and managed by Sumeru Global Support Solutions Private Limited ("Company", "we", "us" or "our"). These Child Safety Standards set out the Company's commitment to protecting children from exploitation, abuse, and any unlawful activity on the Platform, and shall be read together with the Platform’s Terms and Conditions and Privacy Policy.
Last Updated: July 2026
Our Commitment
The Art of Living Matrimony, is a matrimony platform built exclusively for adults seeking marriage or matrimonial alliance. We do not target or knowingly allow persons below the age of 18 years to use our services. We have a zero-tolerance policy toward any form of child sexual abuse, exploitation, or endangerment (CSAE), and toward any use of our platform by, or targeting, anyone below the age of 18.
We do not permit minors to register on or use The Art of Living Matrimony under any circumstances, and we actively work to detect, prevent, report, and remove any such attempt, along with any content or conduct that endangers children.
This policy explains our commitment to protecting children and minors from harm, exploitation, and exposure to inappropriate content.
Who Can Use This Platform
What We Do Not Allow
We do not allow any user, on or through our platform, to:
How to Report a Concern
If you come across a profile, message, image, or any other content on The Art of Living Matrimony that concerns you regarding child safety, please report it right away:
We treat every child safety report as urgent. Reports involving suspected CSAM or immediate risk to a child are escalated and actioned within 24 hours of receipt, in line with Indian law. Other child-safety-related reports are acknowledged within 24 hours and resolved as quickly as possible, and in any event within the timelines prescribed under applicable Indian law.
You do not need to have an account with us to report a concern.
How We Work to Prevent Harm
While no system is perfect, we continuously improve our measures to prevent child safety violations.
Cooperation with Law Enforcement and Authorities
We cooperate fully with law enforcement agencies, courts, and government authorities on matters relating to child safety. Where required or appropriate, we:
Legal Framework
Our child safety practices are designed to comply with applicable Indian law, including:
We cooperate with law enforcement and regulatory agencies in India and other relevant jurisdictions in matters involving child safety.
Contact Us
For any child safety concern, question, or to report suspected misuse of our platform involving a minor, please contact:
**Grievance Officer** Email: [email protected] Address: The Art of Living Matrimony, C/o. Sumeru Global Support Solutions Pvt Ltd., Library Building, Near SSRVM School, 21 st KM Kanakapura Road, Udayapura, Bangalore, Karnataka – 560082 Mobile/Phone No.:
We review and update this policy periodically to reflect changes in law technology, our operations and best practice.
The latest version will always be available on our website/app.
